32 Youngsters get the opportunity of a lifetime to experience the joy, excitement and mysteries of the Automotive Industry and share blessings with Children's day care center Nur Salam

Prompted by eager parents hoping to woo their children away from computer and video games during the school holidays, I volunteered to put together a 2-day Holiday excursion; mixing and reflecting a dynamic learning environment of the automotive industry.

The idea was simple; kids already have a natural affinity towards cars and many can easily not only identify a model from afar, but rattle out the level of accessories and vehicle specifications. Some will put parents and adults to shame by easily differentiating between a sedan, pick-up, coupe, compact or SUV. I merely needed to build upon their interest in cars and my automotive contacts by visiting, exploring and discovering the operations of an automotive plant, tyre production factory, franchise dealerships, an equipment supplier and finally a visit to the NST where the motoring pull-out "Cars, Bikes and Trucks" is produced.

The group was accompanied by 4 adults and coach pilot, Uncle Chandran. At each destination, every one of our hosts inspired the youngsters by sharing first-hand knowledge and answering the endless questions posed. Many of them engaged and rewarded the children with souvenirs and merchandise to install a sense of brand awareness early in their lives.

The itinerary included visits to the Proton plant, Continental Tyres, Unipac Engineering, Land Rover Malaysia, Auto Bavaria, Cycle & Carriage, NST and a children's day care center - Nur Salam, where a large portion of the proceeds from the program was donated to. Another portion of excursion funds went to MyAnimal Care, an animal rescue shelter, in the spirit of Christmas.

The visit to the Nur Salam Day Care Center in Chow Kit was most emotional as the youngsters seemed keenly interested to know about the fate of the children at the home. The afternoon at the home ended with both groups of children jointly singing and entertaining each other... a truly memorable experience and one which will forever be cherished by the children, both visitors and residents!

A special surprise was arranged during the final leg of the bus tour where a live telephone interview was broadcast with Malaysia's favorite sports personality Datuk Nicol David. 5 lucky youngsters asked Nicol questions ranging from "what motivates her to succeed" from Keshav to "if she had a boyfriend". When Nicol answered no to the latter, Hadziq, 12 year old precociously followed up with if he could date her. A truly gracious allowance from Nicol, who was in between training schedule that day in her home town Penang. Datuk Nicol later messaged the writer saying she was honoured to be able to address the youngsters in the bus.

At the end of the 2 days, I was glad that these children got to see some activities upstream and downstream of the automotive industry. Having this opportunity gives them a sense of appreciation of the product life cycle of the vehicle. Hopefully, this same sense of appreciation will follow through in all aspects of their impressionable growing up years.

Our Principal Consultant

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Devindran draws upon his vast 24 years Motor industry experience and exposure to different brands. As Managing Director and Principal Consultant of his company, Devindran has the passion and knack for turning Dealerships fixed operations into profitable, performance oriented and a sustainable business pillar through his own style and approach to life.


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