Devindran Ramanathan

Founder & Managing Director

Devindran began his career in the Automotive industry in 1990, beginning in the UK and then Malaysia, having worked with global OEMs , Distributors & Franchises specializing in Aftersales Operations across the value-chain including Importership, Distributorship and the Retail environment.

Devindran's last position held in the corporate world was Head Aftersales, Malaysian Region, Sime Darby Motors. Overseeing brands like Ford, Land Rover, Alfa, Hertz, BMW, MINI, Porsche, Hyundai and BMW Motorrad. Strong experience across the entire value chain.

He is the Founder & Managing Director of his own company, ACS AsiaPac Sdn Bhd; a wholistic Automotive Consulting Services firm focusing on Aftersales & Sales Consulting Coaching and Training with frequent engagements for Market Research too! However, Dev is most passionate about raising the overall image of the Aftersales stakeholders. He lives and breathes his tagline “Aftersales Before Sales”

  Trainer Id: 39608

Chris Lee

Chris Lee is an analytical, energetic and dynamic self-starter. Sales, Business Development and Key Account Management is his particular strength. With more than 14 years experience in the automotive industry in areas of sales, marketing, business development, processes, systems and customer relationship, Chris is consistent in delivering key business objectives such as sales volume, profitability and customer satisfaction. He is meticulous in project monitoring and execution to ensure adherence to key timelines and milestones.

Chris was previously the Head of Sales and Head of Sales Channel Development & Customer Relations at BMW Malaysia. Most recent was the Vice President II, Special Group Function (Group Executive Chairman’s Office) at Naza World Corporate Services. Key brand management include Ferrari, Maserati, BMW, Ducati across countries such as Cambodia, Vietnam and Malaysia.

David Hector Ratnaike

Hector is passionate, committed, and people-oriented and our expert in data analysis that is translated into meaningful and relevant information to serve as key indicators in supporting business decisions relevant to enhancing business performances.

With 14 years in the Automotive industry he covered most areas of the automotive value chain; sales, marketing, distribution and while having experience at both, dealer and importer levels.

Hector spent 7 years at Auto Bavaria (Sime Darby), starting in sales and marketing then progressing to take on the role as the Dealer Principal of BMW, MINI and Motorrad. Being sought after, he moved on to NAZA World Group of Companies where he culminated his corporate career as Senior Vice President, Automotive Division.

David Mac Guhan

David has proved himself a dynamic and competitive automotive management professional with 27 years experience in the automotive industry.  His varied background includes strong sales, negotiation and problem solving skills. This has led to a history of significant profit, volume and customer satisfaction achievements.  David’s extensive retail and wholesale experience has enabled successful coaching and consulting of more than 50 dealers throughout China for an efficient and profitable BMW dealership. Also coached more that 23 Area Managers in China.

David is truly an innovative individual with proven management, sales, advertising, marketing, coaching and new business development skills.

  Fintan Morais

Associate Consultant

A seasoned professional with over 25 years of experience, including extensive tenure with Scania, specializing in the heavy automotive and fleet management sectors. Skilled in developing and implementing Fleet Management Systems, optimizing after-sales operations, and enhancing customer satisfaction.

Proven expertise in leading cross-functional teams across multicultural environments, aligning business goals with innovative technologies, and improving processes for long-term success.

At Scania, successfully managed key areas such as service operations, contracts, and driver services, while delivering tailored training programs and building integrated solutions with industry partners. Adept at budgeting, business planning, and driving sustainable improvements to achieve organizational excellence

Trainer Id: 44183

Harris M Usni

Harris has 13 years experience in Supply Chain Management of automotive industry. Being part of UMW Toyota Motor aftersales team has developed him to be an expert in problem solving techniques in Safety, Quality & Productivity.

His journey began in warehouse operations by improving storage efficiency, then worked his way up to lead Total Malaysia parts warehouses including Sabah & Sarawak.

His career soon expanded into Procurement & Inventory Control, Project Management of Service Parts Readiness, Dealer Development Program, Network Operation Support and finally assigned to manage divisional expenses to maximize profitability.

He is passionate about eliminating wastage and people development to achieve business results.

Mubarakh Ali

A management professional with 40 years of diversified experience in Automotive Aftersales and Business Management. Since 2019 to current, have been actively working with ACS AsiaPac in Corporate Training, Dealer development, Retail Standards, Coaching, Occupational Safety & Health, and people development. Unlearn, relearn and develop unconventional practices to drive business.

Ali is very creative, intuitive, self-driven, disciplined, detailed, and a little obsessed in pushing the standards higher than expected.

Trainer Id: 44572

Zakaria Subroto

Located in Jakarta, Zakaria has had 39 years experience in the automotive industry, most recently working together with BMW Indonesia.  Being self-motivated and KPI driven, Zakaria is capable and result oriented in business analysis, benchmarking, improving standard processes and business enhancement to obtain highest aftersales contribution and customer satisfaction.

Zakaria’s premium car experience has been in Mercedes Benz & BMW; beginning his automotive career  as technician in Mercedes Benz until Regional Manager, Aftersales upon his retirement from BMW Group.  Zakaria’s vast and diverse experience in Aftersales is a tremendous asset in building and equipment consultancy for Service, Body and Paint which is particularly useful in setting up of new dealerships.

Zakaria is adept at adapting foreign standard process to requirement as well as supporting retail performance management projects.

Mohd Nadzrin Wahab

Nadzrin has, in the last 20 years, facilitated almost 12,000 hours of soft skills programs at both middle and upper management levels. His career in communication has spanned customer service, journalism, marketing, public relations, event management and eventually learning. He is an associate trainer with ACS AsiaPac Sdn Bhd.

He has incredible energy and is driven to constantly improve himself. He has acquired many accreditations in all manner of soft-skills techniques as well as exercise. His sessions are wonderfully enjoyable in playing while we learn, a most remarkable way to retain learning.

Trainer Id: 9396

Jonathan Joseph

Angeline Percival

Director of Operations

Angeline is the go-to person for all things related to accounts, administration, registration and compliance in ACS ASIAPAC. Do reach out to her for your vendor registration with us, as well as invoicing etc. Always glad to assist!